Don’t Forget to ‘Mention’ It

Social media is becoming increasingly important for marketing research. Aside from using such venues for recruiting research participants, content analysis of the social conversation can provide valuable insights into consumer behavior. With over 1.28 billion users on Facebook, 500 million tweets sent...

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#NoOneSizeFitsAll: Choosing the Right Social Platforms for Your Business

Source: pr9list.com (2013, November 15) With new social media sites launching and discontinuing every day, how does a business choose which to leverage? It would be unwise and a huge waste of time to choose them all. Unlike high school philosophy,...

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‘Dwell’ On This: Analyze Visitor Duration to Improve Site Performance

In web analytics, the winning businesses will be the ones who know which metrics are most important to the success of their site. Only certain metrics will apply to your businesses current goals and knowing which to follow most closely will help you manage your time and develop solutions more effectively. According...

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