How to be ‘Fab-lytic’ with Consumer Analytics: A Fabletics Case Study

For storefront businesses, tracking a trend in foot traffic, favorite items and drawer revenue comes pretty easy with a daily routine. In e-commerce, where you don’t come face to face with your visitors, consumer and web analytics become vital in analyzing (and improving) your business performance....

Read More

Say “Hello” to Your Big Brother: Google

Time may be the most valuable resource on earth. Consumers today want what they want … yesterday. Companies are faced, daily, with the challenge of knowing their customers well enough to deliver. The Internet has created an active, intelligent and data-driven environment where companies and consumers alike can share and collect an overwhelming abundance of accessible insight, analytics, preferences...

Read More

Don’t Forget to ‘Mention’ It

Social media is becoming increasingly important for marketing research. Aside from using such venues for recruiting research participants, content analysis of the social conversation can provide valuable insights into consumer behavior. With over 1.28 billion users on Facebook, 500 million tweets sent...

Read More